Category Archives: Fleet Management

Driver Behavior Monitoring is the key to Safe and Efficient Fleet Management

Did you know that for a fleet management company, the drivers play a key role in defining the TCO. Most of the accidents on the roads are attributed to unruly driver behavior while a good driver can expand the life of your vehicles and reduce the cost of your vehicle operation by a considerable amount. Driver behavior monitoring is a vital tool which allows a fleet manager to understand the driving style of the driver that might not be safe or efficient and therefore in need of correction.

Mileage drop, over speeding, idling, over driving and much more are some very pressing factors that most of the vehicle owners are quite concerned about apart from constantly stressing about the safety of vehicles in the hands of drivers.

Driver Behavior Monitoring

Types of Driver Behavior that affect Fleet Management System

One of the top driver related vehicle concerns that need to be addressed are:

  • Harsh braking
  • Harsh Accelerations
  • Sharp Turn
  • Vehicle Idling
  • Over-speeding
  • Over-driving

What is Harsh braking and Harsh acceleration?

Harsh acceleration of braking is an event when the driver has applied more than normal force to the vehicle’s brake or accelerator. Also called the lead foot syndrome, harsh braking or acceleration can indicate rash driving, lack of proficiency or even possible accident. It must be noted that higher frequency of such events is not only an indicator of rash driving, but also does it affect the overall health of the vehicle in the long term.

Additionally, it is a known fact that frequent harsh acceleration & braking also considerably drops the vehicle fuel mileage

Other alarming problems of harsh braking/acceleration

Environmental hazard: Harsh braking and acceleration is known to make vehicles emit more gases into the environment, adding to the air pollution.

Brake damage: Harsh braking overheats the breaks of the vehicles and reduces their lifespan. The metal components and brake pads face major damage risks in the long run, adding to unwanted maintenance expenditure

Other Driving behaviors that affect fuel efficiency

Sharp Turns affects car’s transmission system and it also hurts engine. Excessive idling also results in fuel wastage,Idling 8 hours a day can waste a lot of amount, and increase maintenance costs.

Excessive speeding or over-speeding is also a problem statement for fleet managers, over speeding often leads to some unnecessary damage of your vehicle and accidents, which becomes a liability. Over-speeding is also one of the biggest causes of fuel wastage. It decreases gas mileage when a driver exceeds speed than the vehicle’s optimal fuel efficiency.

To run a successful business fleet is not about hiring drivers to drive your vehicle, it also depends on how you can monitor your driver activities. You never know whether they’re engaging in risky driving behavior and  often misuse the vehicle. Many drivers run out-of-route, for example, such as for trips to the grocery store, meeting a personal friend, or picking up his kids from school,etc. These extra trips also increases your business operational cost. It is always better to minimize this extra fuel consumption, and monitor your driver behavior.

Electronic Trailer Locks for The Security of Your Cargos

Protecting your business with high-quality security systems is always a great way of keeping yourself protected from theft. The world has become increasingly focused on security in the world of information, and the threat posed by physical vulnerabilities has not been forgotten as technology moves forward. Key security of trailer lock is an integral part of your business when it relies on allowing your customers and employees to use large, valuable assets. Improper maintenance of your keys will inevitably result in loss of time and revenue. That is an unfortunate statement considering there are effective and reliable methods and tools available to make trailer lock key management easier than ever.

Some discussion needs to be done regarding the traditional lock & key system and the intelligent electronic trailer lock tracker system to understand the necessity of up gradation from traditional lock system to Smart Electronic Lock Tracker.

Features of Traditional lock & metal key system

A lock owner used to have the key to let themselves into their space and keeping access away from all other people who did not have the key. This is the simplest way, isn’t it? If the lock owner wanted to share the space or property with someone else, say family members, relatives or friends, he had to personally visit a locksmith. The locksmith would make an exact copy of the metal key using his tools.  Afterwards he needed to meet the person for whom the key was made for to hand over the duplicate key or he had to physically go and post or assign someone to deliver the key to the person.

It is important to take stock of every potential way the security of your keys might become compromised. Misplacement is the most common culprit, for example, when an employee forgets to actually place the key back in the secure locker before heading home, or the keys going missing entirely. Mismanagement is the leading cause of misplacement; this happens when the key isn’t properly tracked in the company system, whether it is actually missing or not.

Connecting locks to the internet is a new phenomenon, bringing new opportunities, and allowing locks to reach their full potential, designed for the cargo compartments of vans and semi-trailers, the device protects the rear doors of trailers and light commercial vehicles to prevent intruders from breaking into vehicles

AssetTrackr’s Intelligent Electronic Trailer Lock Tracker

Electronic Trailer lock

For enclosed trailers, you need to worry about more than someone taking the entire trailer. What you are storing inside could be significantly more valuable, and if you do not have the right type of trailer lock for your door, thieves can target the contents of your trailer rather than the whole trailer. AssetTrackr’s Smart electronic trailer lock tracker is an intelligent electronic lock to control container door (close/open) remotely. It can be also used as a GPS tracker to trace container remotely (location, speed and more) when needed.  The container door is opened by who, where and when can be monitored.
It enables the operators to keep tracking their containers when there is no constant power source continuously. It also gives full control to custom officials as it moves along the supply chain route from source to the destination. Operators can track their containers and receive alarms on the customized software platform.


Main features

  • AssetTrackr electronic trailer/container lock tracker is very robust, and it is with the protection grade IP67, perfect feature for dustproof and waterproof.
  • It is easy and simple to install onto the container.
  • The lock is with 12000mAh rechargeable lithium battery inside, which ensures 7-30 days with one time battery charge.
  • The electronic trailer lock tracker can lock the container door to protect the loading goods and can be unlocked by RFID card and SMS and APP remotely.
  • Built-in both GSM-GPS module so that remote online monitoring and real-time tracking can be possible.
  • Safety monitoring, can set alarms for illegal unlocking, wrong password entry, swiping card alarm, E-string brake alarm.


  • Customs cargo management
  • Express cargo monitoring
  • Logistic cargo transportation
  • Other asset monitoring & management

While you are looking for the best trailer security, be sure to make the investment in a quality trailer lock. You can maximize your trailer and cargo security with AssetTrackr’s Intelligent Lock Tracker solution.

To know more about the product, contact us – or call us at +919845070108

How technology adoption can help cold chain industry solve their logistic challenges and improve operational efficiency

Cold Chain Industry Overview

For a cold chain logistics company, the world has completely changed, especially in last decade. Whether it is complex fleet management, difficult cost structures, or pressures of keeping the overhead low, daily operations are becoming tougher by the day. So, Cold Chain transportation has evolved significantly from dry-ice packaging to refrigerated trucks. And let’s not forget, these problems are not relevant only to ‘bigger’ businesses. With strict temperature requirements, a relative increase in quality standards and ever-increasing regulations, the daily operations are difficult even for smaller businesses. Therefore, the primary task at hand is to responsibly oversee a quality management system that ensures timely and correct delivery of products. With rising everyday costs, addressing the capacity, resource and quality constraints is tough. You need all the help you can get.

Industry Classification

Let’s face it, clients require the raw materials and the finished goods to be transported under strict temperature-controlled conditions. They’re looking for a minimum loss of quality, texture while maintaining the overall utility of the products. For a cold chain logistics company, you can classify their customers into 3 broad categories:

  1. Food industry – Suppliers, exporters, and restaurants want only the safest foods to reach to the ultimate consumers. Example – Meat & Poultry, Fresh Fruits, FMCG & Dairy.
  2. General industrial products – From electronic equipment to chemical products, there are millions of temperature sensitive materials that need to be carried from one location to another. Example – Paints, synthetic temperature sensitive products.
  3. Life sciences – It’s important to monitor the time and temperature of biological and pharmaceutical products to ensure the health-based services are not affected because of transportation. Example – Medicines and other temperature-controlled devices.

In addition, based on active requirement and product nature the products are further classified based on temperature zones (Chill, Mid-Chill, Frozen, Normal).

External Challenges faced by the industry

As you can see there is a palpable need to find realistic ways to manage the products, vehicles, employees and clients. In fact, as a cold chain logistics business owner, you should expect major changes in near future. Let’s take a closer look at few of them:

Increased focus on quality and product sensitivity –

If you’re looking to gain repeat business from your clients, ensure an optimal experience for them. With the entry of more premium products with a shorter shelf life, there is an intensified focus on quality and the consumer experience.

Be ready for increased environmental regulation pressures –

NGOs and other regulatory bodies are prompting governments to tighten regulations on production and supply. Be ready for even stricter quality controls on temperature-sensitive food items.

Substantial increase in competition-

There is a definite market pressure to manage cold chain logistics processes at a reduced cost. The business is cut-throat and you can’t afford to relax even for a single second.

Operational Challenges faced by the industry

For a regular business owner, day-to-day management is getting tougher. You need to manage the vehicles, the on-field employees, and thousands of customer orders. Tracking the vehicle manually is both outdated and impractical in an ever-changing business scenario. Even if you’re monitoring cold chain logistics, everything goes through the hand of humans in every step. This is wrong on so many levels. Activating and attaching manual temperature loggers is not efficient, easily prone to risk, and not accurate as well. With increasing cost of human labor, and the escalating pressure of competitiveness even from developing countries, the cold chain managers are facing a war of their own.

Why is AssetTrackr best suited to manage a busy cold chain logistics business? How does it work?

AssetTrackr provides complete web-based fleet management solution with a cold chain equipment and support for real-time monitoring of temperature and humidity in reefer vehicles as well as the refrigerated warehouse which helps in temperature controlled shipping. A GPS unit with RFID receiver can be installed in the driver’s cabin of the truck. Multiple wireless temperature and humidity sensors can be installed inside the goods chamber. The wireless sensors work on a 433MHz frequency and are able to communicate with the GPS receiver unit in the driver’s cabin across the metallic containers. The refrigerated warehouse can be divided into multiple zones based on what threshold temperatures need to be maintained. Temperatures from each zone can be monitored in real time. Entire temperature and humidity data is stored in the cloud which can be accessed from anywhere/anytime using a standard web browser and smartphones. The user-friendly Mobile and Web apps will inform you about the temperature of your cargo from anywhere in the world, allowing you to track their location in real time. This means you will get quick insights to take any necessary action to optimize your transportation.

Once you’ve installed the system, what’s the immediate benefit for a cold chain logistics business owner?

  • Complete control and tracking capabilities with individual tracking for each shipment from the point of pick-up through to final delivery.
  • Wholesome monitoring with detailed temperature/humidity graphs for the trips which they can be easily shared across to your customers.
  • Real time GPS tracking with optimized route planning so you can keep a track of potential delays.
  • A market leading cloud platform that helps you manage transportation costs and monitor your fleet live information on the status of each shipment.
  • Using AssetTrackr platform, you can check entire trip history along with stoppages, idling, over speeding information.

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