BigBasket Uses AssetTrackr’s Vehicle Tracking Solution to Optimize “on-time” Delivery

Bigbasket Vehicle Tracking System

Bangalore, India – is India’s largest online food and grocery store that provides a rich online shopping experience with over 10,000 products and over a 1000 brands. It offers doorstep delivery services in Bangalore, Hyderabad and Mumbai city. The company directly sources products from large farms and aggregators and provides clients the “farm to home” experience.

BigBasket’s business model relies on on-time delivery of goods and in order to manage the operations smoothly and efficiently, uses hub and spoke mode of distribution. In the “hub and spoke” model,wholesalers deliver goods to BigBasket’s warehouses. Branded delivery vans then deliver goods to the consumer. Perishables are only warehoused for a matter of hours and in some cases it’s 24 hours from farm to fridge. Semifinished are all packed using the latest packing technological solutions (call Roberts Technology Group for food packing equipment). BigBasket handles 1,000+ orders a day in Bangalore, and 300-500 orders a day in Mumbai and Hyderabad.

BigBasket banks on technology driven solutions to track everything from the time an order is placed to delivery. Early in their ERP systems development, BigBasket joined hands with AssetTrackr, a leading provider of fleet and asset management solutions. BigBasket uses AssetTrackr RestAPI interface to tightly integrate with their ERP system and handle all movement of trucks and delivery vehicles, notification to customers on estimated delivery times etc. AssetTrackr’s real time location data helps achieve optimal vehicle utilization.

Customer locations are geo-coded and stored in a database. Once an order is placed, the customer geo-code and delivery slot information are fed into AssetTrackr system. AssetTrackr then creates a Geo-zone (virtual zones on the map) around the delivery location and records the time of delivery. This data is used by BigBasket to improve their “on-time” delivery and to optimize workforce.

“BigBasket has deployed over 150 units of AssetTrackr devices in their delivery vans.”

How AssetTrackr’s compact tracking device solution Works

It can be installed under the dashboard and comes with a web based access to their hosted service on the Cloud. The solution provides real-time tracking of the entire vehicle fleet, grouping them by regions for easy manageability and provides advanced features like landmarks and geo-zones for setting/receiving alerts.The AssetTrackr solution comes with a user friendly web interface and a smartphone application for anytime, anywhere access.

Customer Satisfaction Our Big Strength

BigBasket has been using AssetTrackr’s integrated solution for over a year and are very satisfied with the performance.

Pramod Jajoo, CTO says “AssetTrackr has been invaluable in optimizing our delivery operations. We get a real time view on the exact location of any of our delivery vehicles at any point in time and this enables us to manage our vehicle utilization very efficiently. This real time view also goes a long way towards enabling us to meet our on-time delivery promise to our customers. AssetTrackr solution is highly recommended for managing a fleet of vehicles.

About BigBasket (Supermarket Grocery Supplies Pvt Ltd) is India’s largest online food and grocery store. With over 10,000 products and over a 1000 brands, from fresh Fruits and Vegetables, Rice and Dal, Spices and Seasonings to Packaged products, Beverages, Personal care products and Meats. has operations in Bangalore, Mumbai and Hyderabad.

About AssetTrackr

AssetTrackr was founded in 2011 with a vision to leverage Global Positioning System (GPS) and GPRS technologies to offer solutions in tracking mobile and fixed assets. Applications include online vehicle tracking, fleet management, stolen vehicle recovery, driver behavior monitoring, passenger safety, personal vehicle tracking, safety measures for corporate pickup/drop-off service, travel time and distance consolidation on leased vehicles, hours of operation on construction equipment etc. AssetTrackr solution is completely cloud-based and tightly integrated with the tracking hardware (designed to our specs) to provide a highly reliable, scalable and usable application. The solution can be completely personalized to the customer and provides role-based user hierarchy, alerts for various events like over-speeding, landmarks, geo-fencing, and route deviation. The solution also provides consolidated reports and route mapping. A Smartphone application also provides anytime, anywhere access. AssetTrackr solution can also be integrated into ERP systems via REST API’s.

AssetTrackr also provides a personal vehicle tracking solution for individuals and chauffer driven vehicles.

To know more visit us at AssetTrackr or contact us at:

AssetTrackr Pvt. Ltd.
421,’2nd Floor’, 27th Main,
HSR Layout Sector 2, Bangalore – 560102
Contact Type: Sales/Support
Mob: 09845070108

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