Daily/Dina Thanthi, which was started in 1942, is one of the most popular and largest Tamil daily newspaper in the country. It is printed in more than 16 cities across India including Chennai, Madurai, Dindigul, Tiruchirapalli, Tiruppur, Thanjavur, Tirunelveli, Nagercoil, Coimbatore, Salem, Erode, Vellore, Cuddalore, Pondicherry, Bangalore and Mumbai. Everyday about 17 Lakh copies are sold and it has been recognised as India’s no.1 Tamil newspaper. However the main concern for the Daily Thanthi has been to ensure that on daily basis all their copies reach their readers in time.
AssetTrackr, a leading Fleet management solution provider in India, has helped the newspaper to ensure timely delivery of paper to regional and local distributors using their advanced GPS tracking and route planning platform. To address the issue of missing paper bundle, estimated arrival time and delivery notification to the concerned distributors, all Daily Thanthi newspaper distribution vehicles have been equipped with advance GPS tracking devices.
Daily Thanthi operates on predefined routes with predefined distribution points for each route. Each distribution point has multiple newspaper agencies, to whom the bundles need to be delivered. The entire routes, distribution points geo location, scheduled vehicle arrival time along with agencies contact details are configured using route planning and scheduling tools provided by AssetTrackr.
Prior to vehicles reaching a waypoint, the corresponding newspaper agents are alerted over SMS. This gives the visibility to the agents about expected vehicle arrival time and ensures they are available to receive the newspaper bundles. This has led to Daily Thanthi strengthen their trust with its agents and avoid disputes related to missing newspaper bundles.
AssetTrackr provides detailed delivery analytics including delivery delay report, halt report, SMS sent report which helps Daily Thanthi to continuously streamline and improve their distribution capabilities.
In order to provide uninterrupted services it’s important that vehicles are maintained well and government compliances are adhered to. With tools to maintain vehicle service records like Tyre change, Oil Change and reminders for vehicle maintenance, emission certificate expiry, registration expiry etc. Daily Thanthi has been able to avoid any possible distribution road blocks.
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AssetTrackr Pvt. Ltd.,
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HSR Layout Sector 2, Bangalore – 560102
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